Samsung’s latest Galaxy S24 series has taken the smartphone market by storm, offering cutting-edge technology and design. What sets this launch apart is not just the impressive features but also the company’s commitment to manufacturing these flagship devices locally in India. Priced competitively, the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra are poised to redefine the premium smartphone landscape, further reinforcing India’s significance in the global tech manufacturing ecosystem.
At the recent Galaxy Unpacked event in the US, Samsung announced that the entire Galaxy S24 series will be manufactured at its state-of-the-art factory in Noida, Uttar Pradesh. This manufacturing move aligns with Samsung’s strategy to cater to both the domestic and global markets. The company’s President and CEO of Samsung India, J B Park, emphasized the pride in driving premiumization in India and expressed confidence in the country’s embrace of the AI revolution through the Galaxy S24.
Following Apple’s Footsteps:
Samsung joins the league of tech giants like Apple and Google, recognizing the potential of India’s manufacturing capabilities. Apple has successfully been selling locally-manufactured iPhone 15 models in India and other parts of the world, contributing to the ‘Make in India’ initiative. Google, too, is set to produce some units of its Pixel 8 series smartphones in India starting this year, in a move echoing Apple’s strategic localization.
Pricing and Availability:
The Galaxy S24, priced at Rs. 79,999 for the base 8GB + 256GB storage variant, offers an enticing blend of top-tier specifications and innovative features. The Galaxy S24+ starts at Rs. 99,999, while the Galaxy S24 Ultra, with its advanced capabilities, carries a starting price tag of Rs. 1,29,999. Pre-orders are currently underway, and the devices are set to hit the market on January 31.
Galaxy AI Integration:
A standout feature of the Galaxy S24 series is the integration of inbuilt AI features known as ‘Galaxy AI.’ This reflects Samsung’s commitment to incorporating advanced technologies to enhance user experience and device functionality. The AI-driven features are expected to contribute to a more intuitive and efficient smartphone experience for users.
Running on Android 14-based One UI 6.1, all three phones boast Dynamic AMOLED 2X displays with up to a 120Hz refresh rate. The Galaxy S24 comes with 8GB of RAM, while the Galaxy S24+ and Galaxy S24 Ultra offer an impressive 12GB of RAM. The Galaxy S24 Ultra is powered by a custom Snapdragon 8 Gen 3 SoC for Galaxy chipset. Additionally, the devices feature an IP68-rated dust and water-resistant build, ensuring durability and longevity.
With the local manufacturing of the Galaxy S24 series, Samsung has not only introduced groundbreaking smartphones but has also reinforced its commitment to the ‘Make in India’ initiative. This move is expected to boost the Indian tech manufacturing sector, showcasing the country’s prowess on the global stage. As consumers eagerly await the official launch on January 31, the Galaxy S24 series seems poised to make a significant impact, setting a new standard for premium smartphones in the Indian market and beyond.