When we are looking for a solution to any of our problems, we use a search engine like “Google” or “Duckduckgo” to find an answer to that.
We expect the search engine to give us a solution within the first page of search, which is also known as SERP (search engine results page).
Keyword research helps us to identify those “phrases”, “words”, and “queries”, that the masses are asking using a search engine.
As a business or even a blog, when we know what kind of queries users (mass) are asking via search engines, we can optimize or create new pages, helping users to find the answer, and use that traffic to grow our business.
Alternatively, using the same keywords (queries), you can also run PPC ads on platforms like Google Ads or Facebook Ads, to drive traffic to your or your client’s websites.
The purpose of Keyword research For SEO is to find those “topics”, and “ideas” and assign a business value to them, which is commonly used by your target audience. Another way to look at Keyword research is: It helps you to discover those questions and queries that your target customers are asking on the web, and gives you the advantage to speak the language your customer will understand.
A simple example is, let’s say a newly minted father wants to buy a stroller for his kid. He uses this query “best baby stroller” in Google search, to find the best brand. Something like this…