Regarding her recently introduced Rhode skincare brand, model Hailey Bieber has been accused of violating many trademarks. According to accounts, a 9-yea. Regarding her recently introduced Rhode skincare brand, model Hailey Bieber has been accused of violating many trademarks.
According to sources, Hailey Bieber was sued on Tuesday by Rhode, a 9-year-old apparel brand that has the same name as her skincare product.
Purna Khatau and Phoebe Vickers, the co-founders of the apparel company, filed a lawsuit against the model in the Southern District of New York’s federal court, alleging that she is confusing the market by promoting a skincare line under the Rhode brand.
The firm was founded in May 2013 by Khatau and Vickers, according to the filing, and since then, “we have devoted ourselves to creating and nurturing the RHODE brand through great personal sacrifice and struggle.”
It is currently regarded as a trustworthy brand, available at upscale retailers like Saks Fifth Avenue and Neiman Marcus, and favoured by stars like Beyonce, Rihanna, and Mindy Kaling. According to the complaint, RHODE is anticipated to earn $14.5 million this year.
The complaint claimed that Hailey’s husband, musician Justin Bieber, had advertised her company to his 243 million Instagram followers, resulting in 1.5 million likes from a single post.
The co-founders said Hailey Bieber tried to purchase the name’s rights from them four years ago, but they turned her down.
Sadly, the fact that Hailey Bieber is now concentrating on skin care while Vickers and Khatau are concentrating on fashion hasn’t prevented brand confusion and it won’t in the future, according to Vickers and Khatau. “Fashion and cosmetics closely converge here, and we frequently work together as part of a bigger beauty industry.”
Hailey has expressed a desire to launch a clothing line, and she even submitted an application to register the name “Rhode” as a trademark for apparel, they continued. We don’t want rivals utilising our name, but we do encourage competition.
To this dispute, Hailey has not yet responded.